Good morning, traders.
There’s no way to pretty this up — Amazon’s chart is a dumpster fire right now.
After six straight red days, $AMZN is hanging by a thread near its year-to-date lows.

Institutional investors are heading for the exits, and the pressure is heavy.
This isn’t a garden-variety pullback — it’s a burn. Which opened the door to go long and gain from a bounce.
My Burn Notice subscribers had a chance to play the rally from about $167 per share on Monday afternoon to $176 the following morning.
But gains right now don’t come easy. This is a treacherous tape. The kind that eats oversized egos for lunch.
I don’t care how many Ivy League MBAs are running valuation models — right now, it’s about price and pressure.
When the big money starts dumping, it doesn’t trickle.
It floods.
And Amazon’s six-day slump is proof the big boys are raising cash and stepping away from risk.
Rip, Run, or Rest
Historically, when things look this bleak — when fear is everywhere and conviction is nowhere — that’s when the nastiest bounces can rip your face off if you’re not positioned for them.
That doesn’t mean go all in.
It means keep your sizing tight, your stops tighter, and your mindset even tighter.
Amazon’s stumble begs a bigger question: Are we seeing a canary in the coal mine for Big Tech this earnings season, or is this just isolated weakness?
Let’s be real — up until a couple of months ago, Big Tech carried the market.
If this group folds, the whole market’s gonna have a hard time finding its footing.
But not all names are looking like Amazon right now.
- Apple ($AAPL) has quietly held up, even though iPhone sales in China have hit a wall. Still, it’s got a massive buyback cushion.
- Microsoft ($MSFT)? Still a fortress. Azure growth has slowed, sure, but not fallen off a cliff.
- NVIDIA ($NVDA) — the poster child for the AI trade — has cooled, but there’s still demand under the surface.
- Google ($GOOGL) and Meta ($META) are both in the hot seat, with ad spend trends being watched closely. If they miss expectations in the coming days, watch out below.
This earnings season could be the make-or-break moment for these names. They’re already priced like growth machines.
Any slip, and the algos won’t be forgiving.
Don’t Ignore Tariff Troubles
Now layer in a new problem: tariff pressure.
The rhetoric out of D.C. is heating up again.
There’s talk of ratcheting up tariffs on Chinese imports — especially on tech hardware and electric vehicle components.
That might be good for politics in an election year, but it’s another weight on already struggling tech supply chains.
Apple’s China exposure? Big.
Tesla’s China exposure? Massive.
Amazon’s third-party sellers and supply lines? Plenty of reliance on China.
The market hates uncertainty, and trade war noise throws a wrench into Q3 and Q4 guidance for many of these names.
Margins are already tight.
One or two poorly worded lines in an earnings call, and you’ll see 10% swings overnight like it’s 2022 all over again.
How to Trade It
This is where discipline matters more than prediction.
Small size. Fast exits. High cash.
That’s the playbook for now.
You don’t have to be a hero. You don’t need to catch the exact bottom.
Let the smoke clear. Wait for the setups to clean up. Then go back to work.
Nobody ever went broke sitting on the sidelines during a storm.
At the same time, keep your eyes open.
Historically, some of the best trades of the year have come right out of the worst-looking conditions.
If the market shakes out the weak hands and one of these Big Tech names posts a monster beat?
It could light a match under this entire tape.
But don’t bet on that just yet.
Let them show you.
Then ride it.
– Jeff
Market volatility is creating some of the biggest trading opportunities of the year.
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*Past performance does not indicate future results.