Over the past few years, you’ve probably heard all the noise about Big American Manufacturers promising to cut foreign dependence (particularly on China) and build shiny new factories here at home.
Most people roll their eyes at that stuff because, let’s be honest, it’s usually political theater.
But this earnings season, we’re starting to see it happen in real time.
Intel’s CapEx is exploding as it commits $20 billion to expand its presence in Arizona. Ford and GM are pouring billions into new plants this side of the ocean.
The 2022 CHIPS Act didn’t just hand out subsidies, it lit a fire under a handful of companies that realized the political winds are finally blowing in their direction.
The economics have changed, and when the economics change, so do the trades.
Between supply chain risks, labor inflation overseas, and rising protectionism (tariff threats, anyone?), offshoring isn’t the no-brainer it used to be.
Companies are hedging their bets by bringing the work closer to home.
That matters.
For traders, this bigger picture creates a rare setup: a macro tailwind strong enough to move entire sectors, but specific enough to find single-stock trades with teeth.
So here’s exactly how to play it.
Where the Chips May Fall
First, understand what’s actually moving.
You’ve got U.S. semiconductors — especially those building their own fabs — grabbing real investor interest.
Intel’s a good example: They’ve been dragging for years, but the moment they get real traction on domestic chip capacity, this stock goes from value trap to national security poster child.
That’s tradeable.
Then you’ve got construction, engineering, heavy equipment — companies that actually pour the concrete and move the dirt.
Not sexy, but extremely profitable when governments are throwing incentives around like candy.
Caterpillar’s one to watch. They already have strong pricing power, and with new domestic projects popping up, the options premiums start to get interesting.
A Long Haul
The bigger point is this: A real reshoring cycle doesn’t play out in a quarter.
This is a multi-year theme, and Wall Street — for all its short-termism — eventually wakes up.
The front-runner stocks can rip on headlines, while laggards get re-rated based on new margin potential.
That’s volatility we can trade.
And don’t forget the flip side: A lot of big names still depend heavily on China for production, assembly, or components.
If tariffs come back hard — and that’s looking more likely by the day — those stocks are going to get squeezed.
You don’t need to predict policy. You just need to know where the pressure points are.
Some of these names look great until you realize 40% of their supply chain still runs through Guangdong.
That’s where put spreads or bearish diagonals start to look attractive. When volatility spikes on headline risk, you want to be positioned already, not scrambling.
I’m not saying reshoring is the new AI, but it’s real. It’s investable.
And for us — it’s tradable.
If you’ve got a few smart names on your watchlist — ones tied to reshoring, infrastructure, or supply chain shifts — it might be time to start thinking in terms of options premiums instead of price targets.
You already know the market isn’t fair. But it does telegraph who’s next to move if you know where to look.
And right now it’s looking straight at the U.S. factory floor.
Stay street smart,
Jeff Zananiri

